Learn to tell stories that captivate, inspire and sell with WILL STORR
The Science of Storytelling for Writers
TWO UNIQUE AND TRANSFORMATIVE WRITING COURSES that use science to reveal the secrets of telling fictional and true stories
The Science of
Storytelling for Persuasion
LEARN TO USE THE INCREDIBLE POWER OF STORYTELLING to influence, inspire and change behaviour. A unique, evidence based storytelling course for leaders, marketeers and persuaders of all kinds
BASED ON THE 100,000 COPY BESTSELLER
The Science of Storytelling revitalised the landscape of story theory, giving today’s generation of novelists, screenwriters and playwrights a radically new set of ideas by which to understand their craft.
‘The best book on the craft of storytelling I’ve ever read’
MATT HAIGH
‘It’s a masterpiece. I am in awe’
ADAM RUTHERFORD
‘Easily the best book I’ve read this year’
HANNAH FRY
Update your thinking at a SCIENCE OF STORYTELLING LIVE! seminar
A STORY IS A DEAL
How to use the science of storytelling to lead, motivate and persuade
Following his hugely successful The Science of Storytelling, acclaimed story guru Will Storr examines the incredible power story has over human minds. In his groundbreaking new book, he reveals how, when they appeal to our identity, stories have a uniquely powerful ability to take us over: influencing, persuading and creating motivation, passion and loyalty.
‘Shows how storytelling is the key to success in business, politics and even personal relationships . . . [Offers] convincing examples of the way that storytelling can be the difference between failure and success for an otherwise solid product. But even more compelling, and consequently alarming, are his examples of pure snake oil elevated by savvy narrative.’
THE TIMES
‘More effectively than anyone before, Storr shows us how to install and sequence the crucial elements of stories into persuasive appeals.’
ROBERT CIALDINI
