Storytelling for influence and persuasion

Whether you’re a business leader, a marketeer, a communicator or working for an NGO or think thank, storytelling is an essential skill. All relationships rely on communication, and humans have evolved to communicate with stories. Mastering the art of storytelling means knowing how to get your message across in ways that will stick.

This unique course is based on Will Storr’s internationally acclaimed bestselling book The Science of Storytelling (‘Excellent’, David Brooks, The New York Times). It takes an evidence-based approach, using the latest findings from psychology and neuroscience to help you understand the human brain as a storyteller, and show how to use these insights to influence and persuade. 

He has presented this business storytelling course all over the world, from Istanbul to Bangkok to Toronto, and has worked with a wide range of organisations including LMVH, Oracle, Expedia, Zoopla, Wunderman Thompson, Publicis Sapient, TNS BMRB and the EU Parliament

As well as being a multi-award winning, bestselling storyteller in his own right, Will Storr is also an in-demand ghostwriter who works with globally renowned figures. Books he’s written have sold more than two million copies and have spent months at the top of the bestseller charts.